Campaign branding for a Chicago-based nonprofit organization.

For After School Matters, a non-profit organization in Chicago, I developed the assets for a direct-mail fundraising campaign. The challenge was designing materials that would inspire donations while staying within the organization's overarching branding.

To achieve this, I engaged with the team to comprehend the campaign's goals, theme and required deliverables. I selected compelling imagery from the organization's collection that reflected the campaign's theme and would resonate with potential donors.

The final deliverables included a postcard, appeal letter, envelope, landing page and social media graphics. The project successfully achieved the organization's goals, as evidenced by the campaign meeting and exceeding its fundraising target.