Brand development and web design for a video game streamer.

HarveyFasho, a video gamer/streamer, approached me with the need for a comprehensive brand design. The challenge was to develop a distinct brand that mirrored his unique personality and could be translated across various digital platforms. The goal was to increase his brand recognition and following across social media platforms and create a distinctive design, allowing his followers to spot him publicly.

To achieve this, I started with an in-depth conversation about his goals and vision. I then thoroughly researched the gaming industry, performing a competitive analysis of other gamers/streamers. I also studied his existing follower base to understand his audience better — this involved utilizing available social media data to get a clear picture of the demographic and their preferences.

From these insights, I realized that many streamers use unique mascot logos that resemble themselves, so I designed one for HarveyFasho. I steered clear of clichéd gaming symbols like controllers at his request, focusing instead on a personalized emblem. He preferred red in the brand palette to maintain consistency with his existing content theme.

I also created stream overlays and other graphics with a neon light theme, echoing the gaming industry's aesthetic and added some animation/motion design to enhance audience engagement during his streams.

HarveyFasho’s brand gained significant traction after the brand development — he experienced a significant increase in brand recognition and a surge in TikTok followers, from 30 to nearly 1200. Notably, while he was on vacation out of the country, he was wearing his brand shirt and, for the first time, was recognized by one of his social media followers based on the logo on the shirt alone!

This project exemplifies how thoughtful branding can revolutionize a digital presence, particularly in the competitive world of game streaming. HarveFasho’s story is a testament to the power of cohesive, creative branding in connecting with and expanding an audience.