Clean energy technical illustrations.

Invenergy’s website was inundated with dense, text-heavy explanations of transmission energy and water desalination using renewable energy, resulting in high bounce rates and low user engagement on these key web pages. My task was to distill this complexity into clear, engaging isometric illustrations.

My first step was to understand the processes I was about to illustrate. This meant extensive conversations with the subject-matter experts in transmission energy and water desalination. Their insights were crucial in ensuring that every part of the illustration was accurate.

Designing these isometric illustrations was a detailed and iterative process involving continuous back-and-forth with the stakeholders to ensure every step of the processes and every piece of machinery was depicted correctly.

The final illustrations transformed how the company's website communicated these processes. Not only did they make the information easier to digest, but they also significantly improved user engagement metrics. The pages featuring these illustrations saw a notable decrease in bounce rates and an increase in average session durations, indicating that users were spending more time interacting with the content.

This project was a testament to the power of visual storytelling in making complex information accessible and engaging, a crucial achievement in an industry where understanding and transparency are key to consumer trust and education.