Branded logo designs for a renewable energy company’s solar, wind and transmission projects.

For Invenergy, a leader in the clean and renewable energy sector, I created unique logos for their solar, wind, and transmission energy projects. With each project stationed in distinct communities across multiple states and countries, the objective was to reflect the individuality of each while remaining faithful to the company's overarching brand. The logos served dual purposes: fostering acceptance and familiarity within the communities and instilling confidence and authority in the developers during town hall presentations.

I spoke with each project's developers to understand each project's uniqueness and then researched the individual attributes of the communities, ranging from local fauna and flora to cultural nuances. Avoiding imagery that could amplify opposition to the projects was an essential consideration in the design process. Consequently, I researched extensively to ensure accuracy and appropriate representation of community-specific elements.

The result was a series of project logos, each embodying the unique essence of its location while upholding the overarching brand. These designs served to animate the projects within their respective communities and significantly aided developers during their presentations. The project's success was echoed in the community's acceptance of each energy project and the confidence reflected by the developers.