Nonprofit gala promo video.

For an education-based nonprofit, I took on the task of creating a compelling promo video for their annual Gala, a crucial fundraising event. My role encompassed video editing and narrative storytelling, using Premiere Pro to weave together an emotive story. I utilized footage from the previous year’s Gala, including impactful speeches by the CEO, board chair, and a student beneficiary. My goal was to create a narrative under two minutes long that would resonate with donors, stirring their emotions and inspiring them to contribute.

The final product was a heartfelt, engaging video that effectively communicated the importance of the event and the positive impact of donations on the lives of Chicago teens. Distributed via social media and email campaigns, the video received significant engagement, evidenced by high click-through rates, views, and shares. Its success played a crucial role in the Gala's attendance and the organization surpassing its financial goal.