Gift Shop Marketing Video

For After School Matters, I created a video for social media and email marketing campaigns promoting the After School Matters Gift Shop as a place to shop for unique gifts while supporting a great cause. I used footage that I captured, as well as some pre-existing footage, to create a short and engaging video. I used Premiere Pro for editing and After Effects for text animation. The video was well received by the team as well as by the target audience. The gift shop saw a spike in customers and orders after the video launch.